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The potential for growth and revenue opportunities for mobile applications to
Shops clipboardMobile HTML Applications: Market Analysis and Evaluation Business
All smart phones come loaded with standard applications defined by the manufacturer. However, network operators seeking revenue opportunities, have encouraged the development of other applications that can be used in cell phones that support. The use of these applications use the services network and generate more revenue. Network operators established business relationships and developing platforms for promoting the development of these applications. (Http://www.bharatbook.com/Market-Research-Reports/Mobile-Applications-Stores-Market-Analysis-and-Business-Assessment.html)
The release of smart phones like Apple iPhone, with its 65,000-enabled applications requires the need for a single point of access to these through a "store of applications." Several network operators, device manufacturers and software developers have announced plans for its "shop mobile applications ("MAS"). The MAS is a central location for the purchase of additional mobile applications, possibly available for a fee.
This report assesses the state of the mobile application stores and anticipated changes. For example, Sun Microsystems is analyzed, and also announced MAS plans to own. The report also evaluates MAS consortium Symbian and Android. Symbian OS is compatible with a number of manufacturers such as Nokia, Samsung and Sony Ericsson. Android is a new phone and operating system is an open source OS platform for smartphones that was published in 2008 and is backed by Google, Intel, HTC, Motorola and eBay, among others, and these companies form the Open Handset Alliance. The report also evaluates MAS more retail-oriented as Handango, which deals with many products mobile phones and providers.
The main conclusions:
The mobile application market is a forecast of $ 9.0 million income opportunities in the coming years.
Handset manufacturers have taken a leadership role outside the network operators are driving this market.
Apple has defined and driven this market to its current state. All other players in this market is reacting to Apple and playing catch up.
The market is young, confused and unstable. In addition to handset manufacturers, major players in this market are network operators, software suppliers, consortia and retailers.
Great opportunities for software developers. Despite support programs, are left to solve themselves.
Quote: "The closest thing I've seen 'business model' for marketing applications is to promote like crazy to get in the top 50 and once there, the list of the 50 start to generate their own fashion … But that's not a business model, which is like throwing the dice in a casino. "
Target audience:
* Handset Manufacturers: a comprehensive review of the shops of mobile applications, development tools and support programs.
* Carriers: a comprehensive review of the stores mobile applications, development tools and support programs.
* The mobile software developers: to provide focus on what they offer platforms growth and opportunity.
* Store Application Potential providers: a detailed comparison and market review Technical
* Distributors Electronic retail (business and retail): a detailed technical comparison and review of the market.
Answered Questions
* Who are the key market players and how they are placed?
* Where is the growth potential in this market and what are the problems?
* When will this market, how will develop and evolve?
* What are the revenue opportunities for the application stores mobile market?
Businesses and platforms covered in this report
· Apple
· RIM
· Nokia
· Samsung
· LG
· Sony-Ericsson
· Motorola
· HTC
· Verizon Wireless
· ATT
· Sprint
· Sun
• Microsoft
· Android
· Symbian
· Handango
· AppCubby
· AppBoy
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Mobile Interface Culture Workshop Linz 2008