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Orange and T-Mobile Unveil Joint Venture Name, Team, Vision and Plans – Everything Everywhere™
Two companies outline one vision to give customers instant access to everything, everywhere.
Everything Everywhere™: One company, running two of Britain’s most famous brands – Orange and T-Mobile.
Best for customers: Scale of new company allows delivery of best value, best choice, best coverage and best quality in the industry.
Biggest Network: Plans for a single super-network that will give bigger and better coverage for customers, with a smaller impact on the environment.
Benefits begin this year Roaming across both networks due later this year, at no additional cost to the customer.
Boost for Sales Biggest operator retail presence on the high street with over 700 stores today.
Brilliant Service Focus on quality, to ensure customers receive the very best service, helping people discover more from their mobile.
Acceleration in new markets New assault on business market, continued leadership in wholesale, and focus on new revenue streams.
One Team New Leadership Team announced to take the company forward
Press Release
London. – 1 May 2010.
Britain’s biggest communications company was unveiled today, promising to transform the industry and give UK consumers the best coverage, devices, service and communications experience possible. The company – called Everything Everywhere™ – will run two of Britain’s most famous mobile phones network brands, Orange and T-Mobile, and has a customer base of 30 million people: over half of the UK adult population.
Orange and T-Mobile will continue as leading brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company, with one team and one vision to give consumers instant access to the people, places and things they want, wherever they are. Everything Everywhere™ is the name of the company that runs Orange and T-Mobile, and the company that all 16,500 employees will work for. The company will be officially integrated on July 1.
Tom Alexander, Chief Executive of Everything Everywhere™, said: “Together, we are Britain’s biggest communications company, with over 30 million customers. We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want. That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.” He continues: “We are Everything Everywhere™ – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile. It’s our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities.”
FURTHER INFORMATION
The brands
Everything Everywhere™ will give the two trading brands of Orange and T-Mobile a shared platform of strength, with each brand owning clear emotional territory in terms of propositions, marketing and brand identity. To customers, Orange and T-Mobile will continue to compete as distinct brands in the market, each having its own shops, campaigns, propositions and service centres.
Best network
Everything Everywhere™ is creating the country’s biggest and best mobile network. The ambition is to combine both the Orange and T-Mobile networks, cut out duplication, and create a single super-network. For customers it will mean bigger network and better coverage, while reducing the number of stations and sites – which is good for cost reduction as well as being good for the environment. Later this year, customers will experience the first benefits of the merger, with the ability to roam across both networks at no additional cost.
Boost for sales
Together Orange and T-Mobile have over 700 stores on the British high street today. The company is now looking at continuing to improve and evolve its estate to generate more sales and cement its position as the UK’s number one communications company.
Brilliant service
It is an ambition of Everything Everywhere™ to deliver the best service in the industry to the company’s 30 million customers across both brands. The company intends to do that by offering an excellent level of service, with the best-trained and motivated people helping customers.
Acceleration in new markets
The company intends to propel itself beyond mobile communications, with a greater focus in developing new revenue streams based on the way customers will use their devices in the future. With greater scale, the company intends to develop new revenue streams in adjacent markets, such as mobile advertising and mobile commerce. With the company’s new coverage and scale, it also intends to ramp up offers to the business market, with the best propositions and value for businesses across Britain.
One Team
There is a new Leadership Team for Everything Everywhere™, with key personnel from both Orange and T-Mobile running key areas of the enlarged business. The team is led by Tom Alexander, Chief Executive, and Richard Moat, Chief Financial Officer and Deputy Chief Executive.
About the Author
Jamie Smart is the marketing manager of Mobile Phones Megastore, which is an informational website dedicated to mobile phones with a UK audience.
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