http://www.siemensjobcam.com/global-mobile-best-2/
New Mobile Payment Report – Advanced Technology (NFC), Strategies and Future of distance and proximity payments for MarketsandMarkets
The market NFC (Near Field Communication) mobile payments in the U.S. is in the initial stage with an approval rating of only 1.7%, representing a great opportunity to offer the most enterprising of it. The NFC mobile payment adoption will open new revenue streams for banks and mobile operators more than 94% of U.S. population owns a mobile phone and 60% of these has a card slot on your mobile phone. With the help of technology, NFC, banks will be able to take advantage of micro transactions made in cash, representing about 20% of total transactions in the U.S. This will also help banks to capture the growing Generation Y population, and the huge banking and unbanked population.
In 2009, the value of transactions mobile payment in the U.S. was $ 5.2 billion, representing some 6% of the total value of mobile payment transactions, which are expected to reach $ 56.7 in 2015, growing at a CAGR of 49.19%. U.S. participation in 2015 will reach approximately 10.6% of the global mobile payment transaction.
The key drivers are to increase trade efficiency and customer convenience, and reduced infrastructure and operational costs for banks. Adoption NFC mobile payments will be a good green initiative as the number of paper transactions will be reduced. Increased production of NFC phones and the number Mobile phone users in the U.S. will lead to increased adoption of mobile payments in the U.S.
Purpose of report
Formulation strategies
This section discusses opportunities for Near Field Communication (NFC) mobile payments based on their estimates of market structure and market. It also explains imperatives win, after which any interested party can get a healthy market share in the mobile payment market in the U.S. and increase their income. The section also discusses and analyzes the main business models for mobile payments and suggests the best to increase adoption of mobile payments in the U.S. Also discusses the value proposition of NFC mobile payments of the various stakeholders. This section discusses the most important driving factors for the channel near Mobile payment with its main challenges. It covers the main events of the banks and suppliers to increase the adoption of NFC mobile payments U.S.
Business case studies
Two case studies are included, the first analyzes the strategic actions taken by the State Bank of The Junta, Colorado, to increase its geographic reach and maintain competitiveness in small businesses and the retail segment, offering NFC mobile payments.
The second case study examines measures taken by VISA, a leading network provider to increase adoption of mobile payments, and the impact of these measures in all stakeholders.
Provider of analysis
The benchmarks and profiles section of sellers who are the providers of applications banks and hardware manufacturers NFC and MicroSD cards. A brief introduction, the main products offered, and its recent evolution.
What Our report makes it unique?
- A heritage of providing cutting-edge research: MarketsandMarkets provides customers innovative research markets. M & M's unique research methodology and analytical skills of experts will provide the tools necessary to implement best marketing practices for its Financial Institution.
- Make sure your strategy is viable: Our study will help you examine the range of possibilities that may arise in the planning of future strategies and product launches. It will help you create plans that are tough enough to meet the full range of unanticipated events.
- Discover new opportunities: This market study provides future functions, uses and acceptance of new products, services and emerging applications in market. It will identify opportunities where companies can gain an advantage over the competition.
Key questions answered
- Which model will drive adoption of mobile NFC payments in the U.S.?
- What is the current market and potential of NFC-based proximity mobile payments in the U.S.?
- What are the drivers and constraints facing the NFC mobile payments market in the U.S.?
- What are the strategies adopted by vendors and banks to increase the adoption of NFC based mobile payments in the U.S.?
Research and analysis powerful
Analysts working with MarketsandMarkets from renowned publishers and market research companies worldwide, bringing their knowledge and understanding of domain. Get the facts from more than 22,000 news and information sources, a huge database of key industry participants and are based in our relationships with over 900 market research companies.
Source: Market Research Reports
About the Author
MarketsandMarkets, comprising of an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. ReportsandReports announce to have Research Report on Wine Market in (Brazil, Russia, India, China) BRIC: Industry Forecast (2010 – 2015) Market Research Report in its store. Browse all our Market Research Reports details at MarketsandMarkets.com
Global Mobile 1, http://globalmobile1.goadn.com.