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Himfr.com 3G reports poured into the market power of mobile
In the global financial turmoil under the influence of global market development phone really has been some impact, but in early 2009, according to the release advice Bayesian thinking of the "2008 China Mobile Phone Research Market and Forecast 2009-2013 Report "shows that under the stimulus of 3G, the mobile phone market growth potential in the future will not be small.
From the perspective of the world market from the end of 2008, annual global sales of mobile phones reached nearly 1.25 billion, maintaining an almost 10% growth. Despite those affected by the financial crisis, the global mobile communications market in the positive sense, as well as mobile phones 3G continuous innovation and lower prices by factors such as sustained growth, but growth rate declined.
Despite your Apple cell in 2007 after a strong pro-competitive, a global mobile phone manufacturers supply-side brand competition, firms compete basically not changed much in the pattern, and major manufacturers have increased market share, market concentration improves.
Although the line cut in late 2008, users of GSM is still the main, but with the 3G network to further improve the construction of the expansion of the ranks of customers 3G in the world grow and develop rapidly. Meanwhile, with 3G technology, standards, and further development of the market, global 3G handset sales growth WCDMA3G mobile phone has entered the phase of rapid development.
From the perspective of the Chinese market, the demand for mobile phone market for replacement demand has begun to dominate the market growth, in 2008 the market scale of China mobile phone, sales reached 174.416 million, The market turnover continued to improve.
The competition of supply perspective, the concentration of the Chinese market continues to grow, the brand entered a new stage of the competition. The average price of mobile phones was stable orbit in the fall, the price of brand products in the trend of polarization different suppliers. From your point of view sales channel, the channel model compound in the mainstream, distribution, direct supply custom trend gradual move towards full development.
China mobile phone market will begin to fast 3G soon. 3G mobile phones in the global context of rapid growth, with China's 3G network-related work further, in 2008, the Chinese Ministry of Information Industry has issued three major standards officially 3G out of the Olympic Games in Beijing 2008, China had the restructuring of telecommunications operators, after which the financial crisis fund world have an important role in stimulating the economy of the 3G license was finally published in January 2009, launch of 3G in China mobile phone market faster soon. From the perspective of mobile applications, mobile TV and mobile email and other services will also lead the market product and customer size for sustained growth.
Generally speaking, over the next five years, the mobile phone market of China entered in a new round of rapid growth stage. The next few years, the mobile phone market brand competition took place at an impasse, and hundreds of brands to compete with manufacturers of machines that house the pattern of the mobile phone market remains variable. diversified product competition structure and bring the mobile phone market trends.
Competition, declining prices of products for the pace remains a important to the success of handset manufacturers. According to the Chinese users of different levels of products specifically targeted market segments in the future will be the key to success. The 3G was officially launched in early 2009 after the market for Chinese mobile phones is expected to be a good momentum to rapid growth.
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Tianjin 2008 – Market Insight: Frontier Markets