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BSQUARE Signs Distribution Agreement with Microsoft Windows Mobile
Bellevue, WA – (Marketwire – November 5, 2009) – BSQUARE Corporation (NASDAQ: BSQR) the leading provider of software solutions to the global embedded device community, today announced it has signed an agreement with Microsoft Corp. under which BSQUARE will be the first company to distribute Windows Mobile software and applications for international mobility.
BSQUARE will start supporting some 30 members, select Windows Mobile licenses, technical support and go-to-market activities as their current agreements with the end of Microsoft. BSQUARE will provide personalized account management and highly responsive technical support to ensure that these original equipment manufacturers of Windows Mobile are successful with the current Windows Mobile products.
"Microsoft BSQUARE is pleased to announce as the first provider of mobile initiative indirect channels. Microsoft continues to enrich and expand its ecosystem of Windows Mobile and are based on stability, reliability, performance and richness of Windows Mobile, "said Daren Mancini, general manager, OEM division at Microsoft." As developers and OEMs to expand the number of mobile applications, services and devices, Microsoft is taking a new approach to sell and support Windows Mobile for a more comprehensive consumer and business focused on Windows Mobile customers. BSQUARE is a unique position to leverage its deep knowledge of the Windows Mobile operating system, the ecosystem and the market and serve the broader base of customers with its consultative approach. "
"Mobility solutions are one of the most sought after technologies in the workplace today, "as Philippe Winthrop, director of enterprise mobility by Strategy Analytics." Given the opportunity to improve flexibility and performance of a work force, moving platforms that can support the needs of knowledge work and field / fleet professionals services provide a scalable value IT and line of business managers. The growth of this market will only accelerate as the markets are out of this recession global. "
BSQUARE will work closely with Microsoft to bring Windows Mobile platform to a wide range of mobility equipment manufacturers and operators. BSQUARE will enable new mobile equipment manufacturers to go to market faster with automated testing products customized to TestQuest Windows Mobile devices. BSQUARE will also offer Windows Mobile and reference designs for board support packages in collaboration with leading silicon vendors, communication stacks, technical assistance, training, engineering services and other value-added products to the large customer base of Windows Mobile.
"Being named first Windows Mobile is Microsoft distribution partner a significant milestone for BSQUARE. Windows Mobile is the only mobile operating system that allows Solution Providers offer a seamless integration of applications and connectivity for users of devices to the business centers of the company making it the obvious choice not just for phones but also for devices such as terminals robust data collection or telematics devices, "said Brian Crowley, president and CEO of BSQUARE. "forward to working with new and existing Windows Mobile OEMs and move them quickly to market with our expertise in all phases of Windows Mobile development and offering support to our partners in width throughout its development cycle. "
BSQUARE Windows Mobile software distributed internationally including Windows Mobile 6.5, the latest version of Microsoft's mobile software, launched October 6, 2009. The new BSQUARE customers include both phone makers developing Windows Mobile ® phones for consumers and manufacturers of shipping terminals robust data collection device companies and other OEMs.
BSQUARE now distributes Windows Embedded Licensing in North America and provides systems integration services in 10 development centers located in the U.S., Canada, United Kingdom, Taiwan, China and India. Over the past 12 months BSQUARE has worked in the service commitments with 15 unique Windows Mobile customers in projects such as port Windows Mobile application development, testing, quality control and LTK (Logo Test Kit) test preparation.
For more information about Windows Mobile and licensing to take advantage of special offers training, visit www.bsquare.com windowsmobile.
About BSQUARE
BSQUARE is an industry leader with a proven track record in providing engineering services and software products ready for market production of devices intelligent. Since 1994, BSQUARE has provided device manufacturers with software solutions for personal navigation devices, POS terminals, terminals portable data, smart phones and many other device categories allowing them to get to market quickly and profitably.
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