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4th quarter of 2008, Chinese mobile market research report
An overview of the market and the main points
1, description Q4 2008 market, the impact of the global financial crisis crisis environment, the global mobile market is not optimistic. The Chinese market for mobile phones, providers first line for the final sprint in Q4 sales, have resorted to arms to combat rising prices prices.
Led price war after another were new in the market, like Google Android Alliance Phone T-Mobile G1 first appearance Meizu M8 is also nearing completion. Multi-function mobile phone, touch screen 3G mobile phone, TV mobile phone, and sets on the market a variety of functions, the original market for mobile phones high range, a significant reduction in the price response to challenges.
To better understand the market situation, the consumer's Internet ZDC research center in fourth quarter 2008 China mobile users concerned about the state of the market study, are provided to manufacturers and consumers.
2, the main Q4 data through monitoring, the report concludes ZOC the following view:
Pattern from the perspective of brand: the monopoly the mobile phone market of concern about the slope Nokia Monopolize most countries, but many factors have led to its becoming concern the decrease was highest in the company;
Although domestic manufacturers of brand ranking, but the concern is still relatively dispersed;
Market music phone, the Nokia the advantage, obviously, concerned about the ratio exceeds 60% of the total market;
Sony Ericsson Walkman series music phone rings gradually fades, attention has been reduced;
Smartphones Higher degree of monopoly market, Nokia has occupied the Cheng Qi, a concern for the relationship.
Regional distribution of views
mobile phone market area of concern by the uneven distribution, and the whole show from south to north, from east to west and slowly decreasing function;
Nokia are seven area topped the list, Sony Ericsson and Samsung in second order of precedence in the fierce battle
the attention of Guangdong, a concentration greater than Shanghai and Beijing, Motorola Dopod Forward.
The competitive position of the angles: In many mobile phone manufacturers, the segregation of Nokia the largest manufacturer Samsung users;
Apple Notwithstanding the number of products and positioning, the current focus on the bottom of deviation from Nokia;
Nokia, Samsung, Sony Ericsson and Motorola off course, and then three very competitive among themselves.
From the point of view of the product:
Intelligent Concerned about the phones and music by the gap between mobile phones is gradually reduced, and the smart phone to replace a music phone for become a major current trends;
200 pixel camera phone still occupy the mainstream, but is concerned about the ratio fell by 5.7 percentage points;
300 million pixels of concern about product users were more than 5 million and more products with high pixel;
high-end products increased attention, but 1000-2000 constant dollars conventional products.
Price movements of view:
Phone Market Q4 2008 marked the beginning of the culmination of the price cuts, the general price index fell more than 5 percentage points;
Smartphone overall decline was more than 7 percent decline in music phones and less than 6 percentage points;
Nokia style coverage determines product positioning and global market close to its average price;
Domestic manufacturers also placement higher price higher average Dopod, the Association, on the day of the language of the inferiority of the average price of other products. About the Author
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