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Intel, Qualcomm address the impact of mobile telephony market is continuing stagnation small group of low-profile
Intel, Qualcomm face the impact of mobile telephony remained stagnant market is small group of low-profile
Qualcomm and Intel competition, if you still used to describe Anchaoyongdong title = "Apple A1185 battery"> Apple A1185 battery last year, this year, have begun to enter the period of stagnation
Ago, Qualcomm has also from time to time to reflect on the year, Intel will exit the market of mobile telephony "scars" but only today, a move that rival Qualcomm marketing worldwide and investor relations, senior vice president Bill @ Davidson has begun to address the behavior of rival competition. In their eyes, Intel in the mobile phone market have the opportunity to succeed, but the chip maker Qualcomm, will not change the style, as always, continue to stand by the association.
To have long, short sub attack
Earlier this month, Intel launched for smart phones and Tablet PC market, the second generation Atom processor, the standby power consumption reduced by 50 times, and the timeout up to 10 days, and to support 1080p Full HD video, 3D graphics, multi-point video conferencing and audio functions.
Besides improving technology, Intel partners ranging from traditional computer manufacturers out in the mobile phone maker, Nokia, LG has established partnerships with Intel is behind the industry chain and former partners of Dell, Acer, etc. have also coveted in the mobile telephony market long.
For Intel, aggressive behavior, Bill Davidson @ think it's not surprising, since the mobile phone market is a coveted market for Intel. The face of rival Qualcomm, it is best to play their expertise.
@ Bill Davidson reveals no pain of Intel: "The advantages include Qualcomm chips and high power control integration, in particular, integrate into the modem chip, while Intel has not yet been integrated into the chips to go to the modem. "
Accumulated for years in the wireless field, so that Qualcomm has a great team Dell Inspiron 6400 "> Dell Inspiron 6400 Battery engineers, the best engineers have years of experience in this field, which in the long run would be the advantage Qualcomm.
In addition, Qualcomm and handset manufacturers and operators have a good relationship, good cooperation and depth of understanding other products have a lot of years, which is to compete in a short period of time can not be compared.
PC turn challenge the unspoken rules
Qualcomm mobile ecosystem in the position where it can not and Intel, but Intel's strength in the PC ecosystem – but they also have different "hidden rules .
Over the years, each PC vendor market activity, whether advertising or public relations, there is always a clear outline, which is Intel, Intel can do that realm, it is important that Intel is not a low profile company, and cooperation with partners are generous.
However, Qualcomm different.
The success of the many manufacturers of mobile phones with Qualcomm technology licensing unrelated, but did not stop Qualcomm from the front of these manufacturers mobile phones, with the words of Bill @ Davidson, "We are low key." This low profile and the ecosystem of PC in the high-profile stands in stark contrast.
When CNET reporter asked: "Do you want to continue to maintain high pass as a low-profile position," Bill admits Sen @ Daier This is your day to day ask the question, sometimes even asked me five times a day.
QUALCOMM has its own difficulties: "be generous in Marketing always need someone to pay the bill in Qualcomm's business model, our marketing strategy decisions, which makes the cost of chips Qualcomm in the product is less important other chipmakers into account the proportion of PC. "
Qualcomm also has its own self-confidence same: "What is the unknown number of new products, in particular the emergence of technology, of course, you have to do some promotion, for example, should we promote Snapdragon and now this technology has been widely recognized as the market knowledge, but also the way industry and smart high concept to promote this time there have been some efforts. Qualcomm project will have the option of doing some marketing, and now Qualcomm did not see it necessary. because each time a unique product or technology appears, spending a little more knowledge can do a very good effect. "
Therefore, Qualcomm not want to play their own brand in front of the customer, but rather stand behind the unsung heroes. Qualcomm does not own the mark to do more business oriented and not spend a lot of money to promote its brand. More and more consumers buy high-pass client's product, Qualcomm will meet.
April 12, HP announced completion of the total value of 3Com Corporation 2.7 HP Pavilion dv9000 battery million acquisition. HP said the terms of the transaction has been both HP and 3Com Corporation Board of Directors his approval. 3Com subsidiary in China, China 3 Communications (H3C) is also incorporated into the HP system.
14, HP announced that former Hewlett-Packard China, Foo Piau Phang promoted to senior vice president and president of Hewlett-Packard Asia Pacific and Japan, took charge of the Asia-Pacific and Japan. FOO continue to serve as president of HP China, until China Hewlett-Packard to find a new candidate for the presidency.
15 pm, the trade rumors started to flow through Internet: "the former president of Qualcomm Greater China, Meng will become president of Motorola China, Ruey-Bin Kao, president of Motorola China, the holder will be president HP China, report to the Foo. "
In response, HP China, said spokesman Shen excited: "I have not heard any news." While Chen Lei, director of Motorola China public relations, said: "Motorola does not comment on rumors Yi Gai." PRC director Hou Mingjuan Qualcomm said: "The total Bangladesh to seek new career opportunities for high pass, on its future direction, Qualcomm not know."
Interesting things look, but if the rumors true that this is definitely one on the PC, mobile phone and the chip industry, ICT Industry Division earthquakes. The last time such a thing was similar in 2004, three major companies rotation number one Wang of China Unicom (600 050, stock it) went to China Mobile, Wang said China Telecom China Mobile went, Chang Xiaobing China Electricity (600 795, the share of it) was a letter from China Unicom (600 050, shares of the same.)
Meng quit for Motorola's news and communications experts, industry, Li Gang, said: "In recent years, Motorola and Qualcomm business Android mobile in very close collaboration, Meng leave Motorola seem to have "natural." Meng separation After the phone had said it was not for me the rest, he said that out of the communications industry, the next destination is also a major international companies, will released soon. "
It is worth noting, Motorola teams responsible for business @ Jia Sanjay (Sanjay Jha) is from the high-pass in the air. August 2008 when he was chief operating officer of Qualcomm Motorola Sanjay @ Jia airborne, as co-CEO and handset division of Motorola CEO. After taking office in Sanjay @ Jia, Motorola has introduced the droid, Cliq and so well received Backflip Android phones using Qualcomm chips. Therefore see the two companies resulted in close cooperation can Meng joined Motorola.
Motorola rumored Meng quit while the industry also is rumored to Ruey Bin Kao, president of Motorola China, will HP, as HP chairman of China.
Motorola has been the ICT industry of China ", the Whampoa Military Academy", a vessel known recent jump in November 2008, Microsoft announced the appointment of former Motorola senior vice president, Asia Pacific Simon Leung, president and chairman of China joined as vice president IBM ThinkPad T41 senior Microsoft's global battery, Grand President and CEO of China.
During this period, has a number of executives from Motorola Skip to other club. New entry in David Ho, president of Nokia China, he served as chairman of Nokia Siemens China, Tim Chen Microsoft after a first new post NBA China Advisor delegate, CEO of Great China tetrachloride Philips for his new position, the new post of Karen Guo, AMD president of China, Chao Yang consumer business for Dell's new entry into the Greater China CEO, Xiao-yang of the mobile phone division of its new entry of China, general manager of Samsung, LG Ren Weiguang his new post, director China Mobile general and conservatives demand dare Lu, Jin Chan, Ye friends ……
'If you can join Ruey Bin Kao, 3Com recently to buy the HP, it's definitely a good thing. "A source close to China in the technology of Motorola Netease," said Ruey Bin Kao, HP China, one more than understood the China market, but also for the communications industry many years of experience in network and terminal operators at the helm, Ruey Bin Kao, is a candidate well suited for. Ruey Bin Kao while, HP China is certainly a new challenge, after all, he has been working with Motorola for 17 years. "
There There is no doubt that following the acquisition of 3Com, Hewlett-Packard, as soon as possible to include PC and notebook computers, servers, routers, switches, centers business data and cloud computing, including the integration of multiple product lines.
And access to 3G in China after Lenovo, Dell, Acer, Asus and other old rivals successively launched its own brand in China, mobile phones, Lenovo and Dell, in particular with China Mobile also launched the phone oPhone. For the long delay in entering the Chinese Battery Dell Inspiron 8600 mobile phone market from HP, its mobile business in China has certainly been put on the agenda day.
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