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Digital Mobile Billboards create new opportunities
My name is Bret Pawlowski and I have started, built and operated a successful group of companies fences mobile for more than 12 years. In our peak marks aka happy Motion.com Trucks-4-Rent.com fences built and operated 28 vehicles for mobile advertising and execute guerilla marketing campaigns in the U.S., Canada and South America. After 12 years in this business, it is my opinion that published static rotation and displacement of mobile billboards are obsolete. Here's why;
1. Digital Mobile Billboard technologies have been tested and perfected are being built daily in a variety of formats and prices. (I refer to as Digital Mobile Billboards all-encompassing term to include screens, jumbotrons, Portable large format LED screens and any mobile display technology.)
- LED and other digital technologies are finally in appropriate price points for mobile applications. The cost per pixel for high resolution LED video has been reduced by almost 50% in the last three years.
- Operating costs for drivers, storage, fuel, insurance, sales, marketing and maintenance of the vehicles are almost identical for digital TV moving, rotating or static mobile billboards.
- In our experience, we spend almost 50% of our time management, monitoring and correction of problems print production.
- Building Custom digital mobile billboards or even the conversion of static and scrolling mobile billboards to the LEDs is now an affordable and viable option. Support mechanisms exist to help people in the business and get through the learning curve quickly and minimize costly mistakes.
- Advertisers benefit from price flexibility, rapid deployment and the ability to display dynamic content in multiple formats graphics and static graphics, video and animations.
- The high-speed wireless technology has opened the door to digital mobile allowing the content is updated almost immediately and on the fly from multiple locations.
- Major global digital networks that exist today allow advertisers and agencies to place dynamic content online, the Out-Of-Home and indoor hurdles with a few clicks of the mouse. Digital mobile billboards are now part of that global inventory.
- In 12 years, 85% of advertising campaigns that were hired were less than 10 days. Customers are becoming more "event" and "promotion" driven.
10. In 2001 45% of our business is based slot time, work several days a week, but only a few hours per shift. Today 85% of our business is driven by time slot.
11. In 12 years, 70% of customers who worked with sent us artwork, or if the wrong print specifications.
12. 60% of the time 3rd party printers, wide format created by any of the delays printing or finishing the wrong job or poor quality and / or deliver later than promised.
13. Things have changed dramatically due to the power of Internet and mobile phone technology. Digital mobile billboards are in a unique position to deliver messages using dynamic content existing television commercials and Internet video like YouTube, virtually eliminating the lengthy and costly production processes.
14. Internet and Internet videos have been very helpful to our industry and yet formidable competitors for Mobile Billboards. Google, Yahoo and Bing not only search engines are the advertising agencies. Do not fool yourself, mobile billboards compete with TV, radio, print and the Internet for budget dollars we need to use current technology to deliver content to consumers.
15. Digital mobile billboards are creating new potential benefits for existing businesses mobile billboard to local advertisers and brand marketers and abroad.
16. Consultation with experience, manufacturing, warranty, technical support, business development, network support, content management options and creative financing available for new operators digital mobile billboard business and current owners of mobile billboards.
17. Static mobile billboards have become in "common" because they are easy to make. More vehicles have increased competition that continues to create a downward pressure on prices and profitability.
Digital mobile billboards and JumboScreens have changed the way local businesses and national brands to use mobile billboards. I say this with a high degree of confidence, because we got in the middle of the Billboard digital mobile business and have witnessed the increase in demand and the strategic use of this product. I would like to take opportunity to clarify some points
1. We are not against displacement, static or rotating / TriVision type mobile billboards. Still possess, use and recommend that for certain customers and certain types of campaigns.
- Although the initial investment is higher, it is our experience that any factor, Digital Billboards phones are more efficient as a business and are less expensive to operate, maintain and market.
- Digital is our experience that mobile billboards offer benefits far rather than the advertiser to the oldest forms of mobile billboards.
- We are not against fences fixed location that are vital to many projects media good and really works well in conjunction with digital mobile campaigns.
- We recommend that companies include multiple mobile mobile billboard billboard formats in your inventory. Building a sustainable business mobile billboard industry over the next 10-15 years requires that you have or have access to the state of the art technology to market.
- The success of the Digital Mobile Billboards will be based on total industry participation, consistent format and standard equipment, the types of structure, processes, information and content management.
Understanding Digital Opportunity
Industry explosion of the outdoor advertising industry is $ 6 billion + and with the explosion of new and creative forms of media communication. Digital Billboards have appeared all over the place. During the last decade more and more marketers of major brands have used mobile advertising and digital billboards. In 2009, in the face of a global economic crisis, the digital signage industry is growing and posted gains of up to 44% as Digital Signage Today. Think about that for a minute. Also have a look at the media buyer for Planning to get an idea of what is happening around the world that will create demand for the right kinds of digital mobile billboards.
The demand that we receive a high volume of calls from all over the country. Every business wants and needs effective outdoor advertising. Think about it … car dealers, developers of housing, furniture companies, cosmetic surgeons, restaurants, nightclubs, schools … everyone wants the raw space, but only few companies can afford to pay for the "long term" contracts that mobile billboard operator is always pushing for. Let's be honest, 3-6 and 9 months, 5-7 days a week the contracts no longer exist and probably will not make sense to most advertisers. Digital Mobile Billboards allow businesses of all types affordable to get a fence in the best locations at the right time. Billboards Digital phones have the ability and technology to fill the gaps that advertisers need speed to market, affordable pricing formats and programming variable and a unique platform to connect with the public.
Cost to build a digital mobile Billboard-If you are considering the design and construction its own digital mobile chart since the beginning there are many expenses that need to think. Estimate about $ 90,000 to $ 280,000 for hardware LED, power system, hydraulics and the controller. Estimate $ 100,000 for part time, travel, work, welding, transportation and materials, etc.) Financing cabin and the chassis is easy to do and prices range from $ 600 to $ 2,000 per month. After the costs of equipment that must be prepared to spend about $ 40,000 to build and maintain their marketing and sales materials. Its website, search engine optimization, brochures, business cards and media kit should reflect quality and uniqueness of local services that need access to a talented Web designer, print and content creation for digital signage. Figure another $ 25,000 to $ 50,000 annually if you want a national presence for the purpose of brand marketing major. To build it yourself is in the range of $ 400,000 $ 600,000 before the mobile billboard is the way digital-ready and able to operate successfully on a paying customer.
For those interested in the business, but do not want to go through the process of building a digital mobile billboard, joining an affiliate program can be an option. An affiliate program can offer complete entry level and advanced programs that start at $ 100,000 and go up to $ 400,000 or more. Affiliate programs offer financing options standardized equipment, turnkey marketing programs, sales presentations, content management services, national sales efforts, creation programs leads and access to technical support. You can get information on www.JumboScreenRental.com / members
Pricing-Price Its range of services for digital mobile billboard, depending on how you want to operate your business and whether they are operating other forms of mobile advertising. We see rates of $ 2500, $ 7,500 and up to $ 15,000 a day, depending on the type of equipment, delivery service, location and duration of the campaign. Depending its geographical location can be estimated between $ 20,000 and $ 40,000, even $ 100,000 per month from a digital mobile billboard. price announcements can do in the slot or the event exclusively. Think of a digital billboard mobile as a television on wheels and you begin to see how formula makes sense. A good first step is to make a competitive market analysis for your area.
Flexibility is key-see for every sign along the way there are probably 1000 other companies who would love to advertise but can not afford, I just want to target a specific area some weekends, or a specific time slot during the day or do not know they have better options. Mobile Digital billboards offer advertisers the flexibility to run the billboard promotions on a regular basis and strategically placing the ads that their consumers are more receptive to advertising. Conventions, concerts, malls high traffic, festivals, busy intersections and traffic expected to attract sporting events and our flexibility helps advertisers reach them at the right time.
Building relationships-Digital JumboScreens mobile billboards and are designed to eliminate the costs associated with production and reduce barriers to testing the product. They are powerful and can be used for public service announcements such as Amber Alerts and emergency broadcasts immediately, without waiting for print production. As mobile operators billboard, our goal is to provide options for customers, what belongs to us in the Community and enable our advertisers to experience the results of our services. It's just good business.
Understanding technology digital mobile billboards require a basic knowledge of some different types of technologies. Each technology has a history and important nuances in relation to fences mobile. I took the opportunity to create a simple glossary to help people understand the basics. There are many companies that manufacture or assemble LEDsigns and components, but in reality only a handful of people in the world who really know how to integrate technology in a digital mobile billboard constant use. Vibration, shock and power are the main issues to deal with what have someone with digital mobile experience is vital to its success. There are only a few people who know how to build a digital mobile billboard, successfully operate a mobile billboard business and how to get advertisers. If you're really interested in exploring the mobile digital billboards as a business, the time is right because there are resources and opportunities available now that were not available recently as one year. We have published a glossary of terms and online videos www.DigitalMobileBillboards.com and updated regularly.
I became interested in digital mobile billboard business in 1987 while working for a company manufacturing and selling LED display in North America and South America. At that time, technology and outdoor cost for mobile applications were prohibitive. Blue LEDs were being developed and were very expensive and not very bright. In the past 22 years I have had the great fortune of being involved in the development of LED technology for advertising and the experiment of various theories for mobile applications. My passion for creative and digital advertising mobile billboards fueled my drive to create an advertising agency and form a mobile billboards division in 1996. Since then, we have focused our efforts advancing technologies and processes to digital mobile billboards and industry just a business concept. manufacturing worldwide, I have support and know the best and most reliable LED LCD and suppliers in the world. I've seen, heard and experienced enough nightmares technology to help customers and partners to stay away from the bumps and the dangers of foreign and domestic suppliers. If you would like to share your thoughts about the digital mobile billboards, or if you need consultation for your mobile digital billboard business please send us an e-mail to Bret@BrandsInMotion.com or call 702-835-2034 for more information.
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