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New Media Revolution Has Just Begun The Digital Press The Context Of Strategy
3G boost the new media revolution
2009 1 7, China Mobile, China Telecom and China Unicom were three 3G licenses, hot few years, “3G era” officially opened in China. The milestone of China and the global telecommunications industry with the development of the importance of goes without saying that the media is concerned, it means the advent of the Internet’s new media revolution will be because of 3G mobile technology
Network The development and application of 3G mobile media, and reach a new level.
Press context of new media digital strategies
(HC printing network with map) The Internet since the 90s of last century since the emergence, on the real-time interaction, information, and hypertext transfer massive technical advantages and financial mass communication, interpersonal communication, group communication in one of the great spread of potential, set off a hurricane advance “new media revolution.” Known as the “fourth media” of the Internet, after only ten years of development, in fact, Japan was the “first press” of the situation. September 2007, the United States, a survey data indicate that the Internet and
TV Is it the most popular media, television and the Internet have leapt over. Our survey also showed that among people 30 years of age, the impact of the Internet has leapt to the first.
Internet, new media revolution will be triggered because of the opening of 3G networks and the network-based mobile media applications such as 3G mobile phones significantly speed again, will be completed by a mobile communication media to a real transformation, a mobile new media, the so-called “fifth media.”
Compared with the previous media forms, this new media has more significant advantages:
“Charge of the media.” The biggest advantage of 3G phone is that it is a mobile, portable media, this is the past, the various media are not available, even if the computer does not have such a convenient online and real-time. A phone, “Information on your fingertips,” Bill? Gates as Microsoft’s vision will be set to 3G mobile media to achieve the core.
“Rich media.” In the second generation of mobile phones, SMS, MMS, WAP, location technology, video, photos and other multimedia features has been greatly enriched the way people communicate and live. The 3G phone also will achieve broadband Internet access, video calls, mobile TV, wireless search and shopping, games, payment and other functions, can be said that the functions carried in other media can, in this new medium to achieve, 3G mobile phones will be rich, powerful “rich media.”
“From the media” and “gather the media.” Blog and the rapid development of Web2.0, resulting in rapid media family “military expansion.” “Since the media” (WeMedia) are a large number of private-oriented communicators through BBS, blog, podcasts and other published information; these communicators through community, forum, blog rings, a message area and other converging to form a “poly media”, and become together with the expression of public opinion is an important channel. Compared with the Internet, cell phones more convenient mode of transmission, mobile phones and applications in private community of (Community) stronger, thus 3G mobile phone is bound to promote the more “self-Media” and “gather media” emerged, so that the information From the point of the coverage to the group to the surface, infinitely repeated, cross-communication, the amount of information will show to grow exponentially.
In short, 3G mobile media “is more popular than computers, more interactive than newspapers, more portable than television, broadcasting more than the rich”, its obvious advantages on the more users will have a strong adsorption force; more important is that the original has the most extensive mobile phone user community, as now, China already has more than 6 million mobile phone users, compared with Internet users more than doubled, while the world more than 2 billion mobile phone users. With the maturity of 3G technologies and wireless value-added services become richer and richer, the vast majority of user groups will become the reality of the mobile media audience, and then became publisher of information, communicators. Thus, despite the current development of mobile media also face various bottlenecks and problems, but the “blowout” type of development trend is already foreseeable: has 50 million readers, the newspaper spent 50 years with 38 years of broadcasting, television use 13 years, the Internet took 4 years, mobile media can stand from the beginning on this point; a number on the audience, “the first media”, the Internet took more than ten years time, and mobile media will be may be more short time, become the media world of “hero.”
Can be said that the new media, the Internet revolution has caused serious than people’s imagination. Now, when standing on “3G” at the entrance to the times and look forward to future development of mobile media, we find that in fact the new media revolution is only just beginning.
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