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Airwide launches real-time Fidelity and Profiling Solution
BARCELONA, SPAIN – (Marketwire – February 15, 2010) – Mobile World Congress – airwide solutions, (Hall 2, Stand B38) an infrastructure provider of next generation mobile messaging applications and solutions, today announced a real-time loyalty and Profiling solutions that enable mobile operators to drive incremental value for life through the subscriber base, including difficulty to reach the prepaid customers. Real-time Loyalty airwide and profiling solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider real-time automation of prepaid marketing campaign and customer loyalty solutions, allowing mobile operators to encourage the plans and use, loyalty reward and revive dormant subscribers.
In the maturing mobile market, operators need to create more value from their customer base, but of all its prepaid subscribers. However, targeting this segment has always been very difficult due to lack of customer information and contact details, making it almost traditional marketing impossible and very expensive. Real-time Loyalty airwide and Profiling Solutions gives operators the ability to quickly and easily access, analyze and act on the event data in real time to create a goal, two-way dialogue with subscribers through mobile messaging. Using the unique real-time prepaid and BLS engine marketing, in conjunction with airwide AirGate MultiMessaging next-generation messaging gateway, The new solution enables operators to quickly and cost effectively reach the customer base, increasing the lifetime value of subscribers and the proactive management of prepaid basis.
"Traders have sophisticated mechanisms to market and manage their relationships with post-paid subscribers. However, in most cases most of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work. This is causing serious business problems, including increased churn and lost revenue that operators do not have any significant relationship with these subscribers "Said Jay Seaton, chief marketing officer airwide solutions." Loyalty airwide new real-time profiling and solutions offers operators capabilities unique to the construction of a two-way, custom and multi-channel dialogue will build significant relationships with existing prepaid subscribers with special offers timely and relevant communication, information, prizes and activities, the income growth of recharge, encourage the use of the service and increase customer retention. "
"Prepaid customers are notoriously fickle and as we continue to grow in number and importance, mobile operators must successfully market for these subscribers to help increase the value of life, "said Tim Yates, general manager of Business Logic Systems." Traditional methods CRM such as mail and outgoing calls are inefficient and costly. By leveraging the business logic systems technology ', with messaging technology Mobile airwide can help mobile operators to proactively reach out to customers to prepay, inactive users turning into loyal customers and encourage users occasional at first a regular basis. "
Unlike other solutions, which are tied to specific billing or charging systems airwide Loyalty and real-time profiling solution focuses on real time and interactive campaign management from a messaging perspective, drawing the power and the number of a market share of AirGate MultiMessaging next generation messaging gateway to facilitate multi-channel integration with any existing messaging infrastructure. Through the use of messages for an immediate and high impact campaigns everywhere, operators have an unprecedented average increase the income of all populations of subscribers.
Airwide loyalty and profiling solutions will be demonstrated at booth B38 in Hall airwide 2 at Mobile World Congress which starts on February 15 in Barcelona, Spain.
About airwide solutions
Airwide Solutions is the leading provider of next-generation mobile messaging and wireless infrastructure, Internet applications and solutions. Its products have helped more than 150 wireless operators worldwide drive mobile messaging usage and revenues and enable them to take advantage of multiple delivery channels and infrastructure of next generation of new and more powerful. With a history of industry firsts – including the text message sent for the first time, the introduction of the first router SMS, MMS A2P the first push gateway and mobile service control which enables mobile context, personalization and profile – the company continues to lead new technologies. airwide open Fusion architecture offers mobile operators advanced levels of revenue options, a practical approach to messaging Mobile 2.0 and a foundation to bridge mobile messaging and mobile Internet.
Airwide Solutions operates worldwide with offices in Europe, America, Asia Pacific, India, Middle East and Africa. For more information about airwide solutions, please visitwww.airwidesolutions.com.
Airwide is a registered trademark of airwide solutions. All other trademarks are property of their respective owners.
About Business Logic Systems
Business Logic Systems is a specialist provider of automation in real-time prepaid marketing campaign and customer loyalty solutions to operators mobile networks. Its portfolio InTelestage ™ of products, technologies and solutions help operators create fully automated marketing solutions that reduce rotation, provide subscriber profitability improved customer loyalty and long term.
InTelestage ™ offers a unique ability to interpret the use of customers and behavioral data in real time, which allows independent operators to link the organization's data stores and provide a complete picture customer activity, encourage dialogue campaign relevant and accurate guidance of automated marketing campaigns.
Business Logic Systems operates from offices in the UK, Malaysia and Australia, with a development center in Romania. InTeleStage ™ is deployed by some of the leading mobile operators world, including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed for major network providers a platform to develop their own innovative solutions. Business partners Logic Systems' include Acision, Alcatel-Lucent and Ericsson.
For more information please visit: www.businesslogicsystems.com
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