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China Telecom CDMA terminal strategy will determine the competitiveness-CDMA, China Unicom, China Telecom – Communications Industry
6 19, China Telecom The first call within the CDMA terminal suppliers to communicate Huawei , ZTE, Samsung, Nokia , Yulong Cool and other 23 major terminal suppliers were involved in the communication. The author believes that the beginning of the restructuring, China Telecom will be able to make active preparations for the terminal issue, indicating its desire to re-use of mobile networks to achieve competitive advantage a firm determination to end the problem has been the CDMA development to a major problem on the road and will also determine the future competitiveness of China Telecom.
Acquired CDMA network, China Telecom to market development, how could it? Industry do not know that there are insiders have revealed that as early as 2006 3G SM Conference, a China Telecom executives convened in Barcelona, a group of terminal manufacturers, mainly asked a question: CDMA low-end machines bulk supply price is the minimum number of RMB? This no doubt explains a certain perspective on access to mobile networks of China Telecom in the early stage of development strategies, and that is, through the ultra-low-cost low-end machines to occupy the low-end market as soon as possible, gradually reversing the scale of the disadvantage of the user.
No doubt, CDMA terminals are few, the problem of high costs is the industry recognized the fact, but if by volume, and even a few models of high-volume low-end machines, low-end machines cost is down, from this perspective, the terminal links will not affect the low end of China Telecom, implementation of the strategy. For China Telecom, the low-end strategy, mainly due to the hands of tens of millions of its PHS Users, and other telecom operators, faces the great potential of China’s vast rural market.
But low-end competition is not all, I believe that China Telecom has a large fixed-line subscribers by the resources and the corporate clients of their possible future development of resources are an important resource. Wang Xiaochu, head of China Telecom has also pointed out that China Telecom’s existing 200 million CDMA users would be potential users. No doubt this statement means that China Telecom may be by means of bundling to customers cross-marketing.
In bundling and cross-marketing process, the terminal still play an important role. Dual-mode terminals, even as BTBluephone like to provide FMC services to the market will end, so that consumers feel the ubiquitous Communicate Services and cost savings for customers and create value.
Unicom CDMA on the development of successful, to some extent because the terminal strategy errors, from the very beginning of the end users get full Huafei Mobile To gradually cut its handset subsidies later, the series Policy is no problem, but Unfortunately, these strategies not available to customers most in need. In fact, the low-end handset subsidy strategy is to expand market share rapidly effective way, as China Mobile Nowadays vigorously for low-end mobile phone charging Huafei activities, it stuck a lot of users.
In the future, terminals and services will undoubtedly become very popular bundled into the decision operators an important indicator of competitiveness.
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Dumb terminal error