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A trader Credit Cards Guide Unembossed
Over the years, the appearance of credit cards has gone from being a standard design Special cards with artwork, college logos and even family photos. Now, the face of credit cards is changing once again. Visa and MasterCard have begun issuing credit cards unembossed to accommodate a change in culture of payment. It is likely to have seen these cards now. The new cards have a surface unembossed smooth, flat instead of raised numbers and symbols. This provides greater security to the holders, as a card printing can not be done.
Unembossed credit cards are similar to the cards are being accepted, and traders should look for new cards in the form of a credit, debit or prepaid card. The only difference is all the information, including cardholder name, primary account number (PAN), expiration date and security character is engraved with laser, thermal or securely printed script in front of the card.
Also at the front of the new unembossed cards, merchants will see a warning that says "use of electronic devices." This is communicated to dealers and customers that the card may only be used in electronic point of sale terminals. Traders without electronic terminals that accept cards unembossed run the risk of a chargeback by the credit card company if the cargo is in dispute.
For merchants who already use a credit card terminal electronic the transition to drawing unembossed credit card will be transparent. This is unembossed card processing is the same as a card processing highlighted. Simply slide the card with magnetic stripe and then wait for approval and obtain customer's signature. For mobile merchants, however, a change in the process will be needed to accommodate the increased use of credit cards unembossed.
Traditionally, mobile merchants, such as a case of T-shirt vendors, creating an impression of the credit card of a customer and then process later in a credit card terminal-based land. From unembossed cards do not have raised characters, obtaining a mark will be impossible. mobile traders hope a number of key Credit card customers on a credit card terminal ground-based risk of the issuer chargeback credit card if the charge is questioned by the customer.
The ideal choice for mobile merchants, then, is to improve its payment system to a wireless network card terminal credit that can read magnetic stripe of a credit card. This is a simple step that will ensure mobile merchants receive all revenues from transactions with credit cards and reduce the risk of chargebacks. The addition of a credit card terminal wireless facility also creates in the process payment, which will inevitably lead to higher sales and less time waiting for customers. Finally, on the card instead of introducing a card that will be reduced rates.
If your business is in need of updating its credit processing system card to meet the new technology, Veritrans Merchant Account Services can http://www.veritransllc.com/ help with this. Veritrans treats its customers like family. No small print, no hidden costs or fees, and superior service.
About the Author
Veritrans will give you a free consultation and a free analysis with recommendations for your particular credit card processing need. Call them at 1-866-474-4144 or email them today at info@veritransllc.com for more information.
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