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Traditional IT vendors the opportunity to enter Automotive Where? -IT Automotive Electronics – Automotive Electronics Industry-hc360 HC Red
In 23 April 11th start of the Beijing Auto Show, Shenzhen Hang Sheng Electronic Co., Ltd., Huizhou Huayang Group, Nanjing Automobile System Control Co., Ltd., Fu veteran of the domestic automakers have appeared in Beijing International Exhibition Center. Group Huayang display the latest advanced navigation and digital information system for vehicle navigation screen entertainment system, as well as car black box similar to the system of the vehicle to avoid collisions. Of the components of laser head, the movement has already begun the Huayang Group veteran automotive electronics business.
Although the program is still a meeting professional manufacturers of automotive electronics, but it is a prophetic tradition of IT vendors to find in the electronics market automotive then their chance Where?
Software as a great advance
April 23, the leader in the field of software outsourcing Neusoft Group announced the acquisition six million euros a global supplier of automotive navigation software, ISG R & D center in Hamburg, Germany. R & D Center for European carmakers to provide navigation systems and mapping software outsourcing services.
Point at the beginning of April 8, China Electronics Technology Group Corporation and investment promotion agency of the Swedish government based in the Investment Promotion Agency signed a strategic cooperation agreement, beginning with industry Swedish automotive related business to cooperate fully. As co-company, a subsidiary of China Electronics Technology Infrastructure Group software Corporation Waterhouse Ltd was set up in Sweden, Price Waterhouse Europe, with many of Sweden's leading manufacturers of automotive electronics based on the common development commitment automotive electronics software product and service.
This is good news. "The automotive electronics technology and foreign nationals in the software the difference of hardware. The disparities, opportunities are excellent. "Society of Automotive Engineers for years, said Chen adviser, in view of the envelope of the strongest IT companies in the future, software will become the traditional IT vendors in the advancement of automotive electronics. Neusoft and Price Waterhouse
two software companies that cut into the automotive electronics of many software development can improve automotive electronics R & D capabilities. In 2006, the acceptance of "Computer World" interview, President and CEO of Neusoft Group, said Liu Jiren, to improve the navigation system and Neusoft mapping software, the technical workforce. Four years later, Liu Jiren meet its commitments, Neusoft in the field of navigation systems and mapping software has its own technical standards, which is his ability to lead the automotive important reason for outsourcing services.
Worth mentioning is that through this acquisition, Neusoft not only in the European market for automotive electronics, but also the conclusion of 100% of Harman International and ISG Group Industries its subsidiaries offer navigation systems, audio systems and software engineering services offshore software development and technical support. In an interview, Liu Jiren pleased that this acquisition is in the automotive electronics outsourcing Neusoft another breakthrough. "Starting today, we have completed basically the globalization of electronic distribution of the car. "
Court in a specific way, the practice of the foreign IT companies should learn. For 2009, Intel and located in California, Electronic Research Laboratory Volkswagen jointly developed the IVI system (System of car information and entertainment). Industry experts believe that, with professional automotive electronics vendors, IT vendors to quickly understand both the automotive design process, but also quick application compatibility testing in a variety of models, this is a way to save time and labor.
In addition to the software, the chip embedded, integrated solutions, such as automatic parking without a crew and so on, the local IT Companies have the opportunity. In addition, Chen said for many years, IT vendors to enter the industry chain, should be the body of the electronic information and entertainment systems and other non-automotive safety products and gradually cut, but in the center of automotive ECU (Electronic Control Unit) owes much more difficult, this also means that IT companies overall car market is still far away, and professionals automakers same fate.
Pong vehicle and seeking cooperation
Traditional IT vendors to Denver in the field of automotive electronics, which must hold on to a tree, if it comes to car manufacturers, or professional automotive electronics manufacturers. Neusoft the design automotive electronics field, the key is to hold on to a foreign car manufacturers? Since the creation, Neusoft's second largest automotive electronics manufacturers to provide software Outsourcing services to the Alps. Today, there are already 19 years of experience in cooperation with its parent company ISG, Neusoft? Harman entered the world of car clubs range. "Based on our experience and customers abroad, only the best in the software to enter the international club of automotive electronics." Jiren Liu said.
Adding to the automotive electronics through software integrated into the club, the local IT providers can also directly vehicle manufacturers to enter the automotive industry chain, which is a direct and efficient way.
, 2008, the blind information as new models FAW Car parts suppliers. Two years later, autonomous navigation system, entertainment, audio-visual notebook computer in a vehicle can be used FAW in different models, and now, with FAW Qiming Information has already started before loading in the market for automotive electronics.
Cooperation with FAW, so blind This information traditional IT suppliers in the automotive market. Today, the blind is not only a variety of information products also represent an important part of the market: The vehicle provided with information, blind to the car navigation system installed, installed after that the enormous market for the major "links" portable navigation device, "Link handsome" ST-VT100-vehicle terminal positioning mobile data, "pass handsome" quality management team AutoPC100 car portable, "go guapo" ST-VT100-vehicle data recorder L1 travel and other car electronics brand.
Although the coastline quickly cutting the motor vehicle, however, is able to hold on to the car manufacturers, "thigh" and only a handful of IT companies. The domestic prices of cars in general, low companies invest in the electronic device is not much car suppliers, IT can hardly be recognized for their real money. Now, the domestic auto "A foot high" has become the trend within the industry believe, IT companies in the chain of automotive electronics industry is facing a good opportunity.
Earned 3G services
In the Auto Show in November, Changan Automobile, Shanghai Automotive has announced cooperation with China Unicom. Roewe 350 Shanghai Automotive is the first release of a new strategy for vehicles, based on the Roewe 350 platform, the cooperation with Shanghai Unicom 3G Internet Automotive, presented Inkanet intelligent network traffic. Through the 3G network, the system can provide users with information retrieval, values About the Author
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