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Digital Signage: General Despite Economic Slump digital signals to grow in 2009
Death and darkness everywhere. The failures, bailouts, bankruptcies, Foreclosures and the list goes on again and again, numbness some, others fear and leaving the majority to find a ray of hope.
Believe it or not, that brilliance comes from the digital signage market. Industry analyst screens Jan. 22 at DisplaySearch released some data that should give everyone reason associated with signaling digital to shake at least a bit of funk that extends the endless recitation of shrinking economic prospects.
Unit volume of plasma and LCD panels used for public display made up 13 percent year over year, according to analyst group "Quarterly FPD (Flat Panel ) Public Display Screen shipment and forecast report. "For 2009, DisplaySearch is forecasting a 44 percent increase in the volume of the unit. This translates into 1.8 million displays by 2009. How is that a kick in the shins to suppliers of financial ruin?
While recognizing its forecast DisplaySearch for this sector are shown in '09 is a downward revision of its previous projections, the company expects growth in the unit of flat panel displays for exhibition continue public, reaching 2.4 million years following, $ 3 million in 2011, 4.2 million people in 20,012 and 5 million in 2013.
In view Chris Connery, vice president of PC and commercial large-format screens in DisplaySearch, two slices of the public display sector, in particular, are expected to continue the pace of this year and next, regardless of the country's economic problems. The deployment of digital signals in the quick service restaurant and public transport vehicles will continue as planned worldwide.
Ironically, the slowing economy will help boost growth in these two sectors. According to DisplaySearch, before the global economic downturn, many consumers are re-evaluating their entertainment expenses. Rather than take expensive vacations, according to DisplaySearch, consumers will stay closer to home, go to the movies instead of going on vacation. As a result, movie theaters to see a rise in the hearings and many to renew their leases by installing menu boards based on digital signage to promote the sale of sweets and dynamic advertising opportunities where not there before.
Economic decline also change the spending priorities of advertisers and consumers decreases, the business sector is spending on goods and services needed to survive, says DisplaySearch. As a result, advertisers shift their spending messages and to reach buyers B2B through dynamic screens in transport terminals and on buses and trains. Every day, millions of business travel professionals where they work, and advertisers respond with their dollars to reach them through digital signals.
At first glance, this may seem a little crazy. After all, how connects an Ethernet cable to a digital signage player on a bus? How can you ensure that a commuter train is always in the range of a WiFi network hub or cell phone range? But consider the announcement at the 2009 International CES in Las Vegas last month that 63 television stations in 22 markets across the country have committed to using a new addition to its original standardized infrastructure for digital television transmission devices transmit mobile, pedestrian and handheld.
When the television once could only transmit their channel high-definition television and a pair of new channels of standard definition digital television with digital transmitters, this new standard enables them to add several new mobile DTV streams without using more that portion of spectrum allocated. Some of these flows can be used to reach dynamic digital signage on the march on buses and trains, and help to drive growth in the unit of LCD panels and plasma used for public display.
No doubt the U.S. economy and worldwide is suffering. However, as I discussed earlier in this space, opportunities continue to emerge during a recession. For those who earn a living in signaling digital, it seems that there are many reasons to be optimistic about the future. It is simply responding in the correct way to cash in.
About the Author
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, scheduling, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper and case studies. Or, visit our website for many helpful tips and examples on how digital signage can benefit your business.
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